Retail Branding and Display
Trying to reinvent a failed family business, a husband-and-wife team combined their skills in order to remain financially afloat. The wife, a former French teacher, had never used her BCom studies and became completely overwhelmed with the finances of the business. The husband needed to restructure the entire brand and lacked direction. He was working to the point of collapse. Within six months the duo ran out of options and they were nearing the end of their last business loan.
The brand and business needed a complete re-evaluation. Bertus helped the two realise that taking on as many clients as possible could be just as damaging to the business as not having any clients at all. Multiple clients that don’t make a positive impact on your business take away your most valuable commodity – time. Therefore it is okay to say no to those potential clients.
Furthermore, the couple was trying to be everything to everybody and to do it all themselves. They were not utilizing their time properly and they were suffering both physically and emotionally. Bertus helped the business to gain a firm direction by focusing on offering meaningful quality to clients that could pay well for their service offering.
The couple ended the contracts that were weighing them down and put more focus and energy into projects that actually made them money – and that they were good at. Within a couple of weeks, the business received larger contracts and was able to start turning around. By the end of the first 6 months of coaching with Bertus, the company had completed a number of six-figure contracts and had its order books full for up to 4 months in advance, giving manageable security of cash flow. Its total income over those 6 months grew by 300%. When they first started working with Bertus their nett loss over the prior 6 months was over R600,000. By the end of their first 6 months with Bertus, their nett profit soared to over R2.5 million.
Since getting help and direction from Bertus, the couple changed their thinking from absolute survival and desperation to learning to say no to the wrong kinds of business. They now focus on making sure that their people, systems and processes are in place so that they save valuable time. By working smarter and being focused they came to realise that their emotional and physical wellbeing was important for achieving overall success. This meant they had to stop trying to do everything themselves, to focus on their strengths and bring in a team of people who are good at what they do, to do what they themselves are not good at.
“We are not doing this alone, nor did we get to this stage by ourselves. Bertus has been instrumental in creating awareness, but we had to make the decisions and own the consequences. The program has set us on a strong course, given us confidence that as a team we have what it takes and that we will make it.”