Good clients grow big sales

Good clients grow big sales

In a Forbes article about building long-term client relationships, the author writes, “A business is only as good as the clients it serves, and no business gets far after losing the clients it has.” How true this is! Because if you work with clients who want to...
Positioning Your Sales Pitch Correctly

Positioning Your Sales Pitch Correctly

If you want to have a strong message to use in any sales communication for your business, you need to understand and believe in your USP – or unique selling proposition. It means exactly what it says. It’s the one thing about your business that will make you...
The power of the Lead Magnet

The power of the Lead Magnet

In my previous article – 5 ways to generate leads that really do work – I mentioned the lead magnet and how it can effectively entice customers into your sales funnel. In this article I will tell you what a lead magnet is – if you don’t already know...
5 ways to generate leads that really do work

5 ways to generate leads that really do work

Running a small business is hard work and for it to succeed the number one priority should be generating new leads regularly. Fortunately, this is much easier than you may think. The very first thing you must do is aim at getting your prospects and clients to trust...
Think-Different Solutions for Business Success

Think-Different Solutions for Business Success

It is unlikely your company is the only one in its field. It’s more than probable you all do business in the same way, using the same tools, marketing in the same platforms and competing for the same clients. The more niche your business, the smaller the client pool...
Keep Your Work Life Balance

Keep Your Work Life Balance

There’s a lot of talk about life and work balance as well as boundaries these days. I believe both are important. Without balance, you will burn out and be useless to both your business and your family, not to mention yourself. In terms of reaching your goals,...